product
Complex workflows, simple interfaces
Lessons from bringing a wedding venue's operations into a single panel.
The biggest trap in building SaaS is putting every feature on screen. Yet the user needs just one thing at any given moment.
Flow first
We designed the flow of a day, not screens: the request in the morning, the contract signed at noon, the task list checked in the evening.
- Every screen should have one primary action
- Minimise data entry
- Always make the way back visible